Recurring orders are the key to many successful online retailers. What is a recurring order? A recurring order is when one of your customers wants to receive one (or many) of your products on a periodic basis. A common time frame is to repeat the order monthly or even quarterly. 5 Hour Energy, Nickelodeon, Hallmark, Callaway Golf and many other companies have set up recurring orders and seen a huge boost to their top line revenue.
If you have a product that is used frequently you are primed to set up recurring billing. Dollar Shave Club is a great example of a recurring product, every month for just a few dollars you get razors shipped to your home. To properly set up recurring billing, think about delivering an experience to your customers and not just a product. Think about Amazon Prime, you pay each year and you get 2 day delivery, but now you also get access to Amazon Music and Amazon video. Amazon keeps adding additional services to their recurring billing product and that further reinforces membership.
If you sell candy to your customers, can you create a monthly candy subscription where you send them new candy each month to try? Monthly subscription boxes are their own category and have taken of like wildfire. Birchbox was one of the first monthly subscription boxes that offered women cosmetics (among other things) and there are many other companies in this space.
If you have clients that reorder often, consider setting up the Amazon IoT button for one click reorders. The IoT button is a programmable button that can be configured to repeat the previous month’s order at the click of a button. We have a bakery client that is considering setting this up for their coffee stands to click the button when they want to repeat the order from the previous month.
Recurring Orders by Bold is a great Shopify subscription app that will allow your customers to check out and select the option for a recurring order on individual products. You can even set up a test run for 2 months free on all of the apps that Bold provides.