BTown Web is here to help you sell your products online. We can walk you through the different eCommerce options available and help you make the right technology choice for your company. Take a look below at some of our recent projects and if you want to learn more, contact us for a free consultation!

Our two favorite eCommerce platforms are Shopify and WooCommerce, check out all of the documentation we have provided on each and reach out to us if you have any questions!

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Read our in depth Shopify and WooCommerce comparison to learn the features and options available on both platforms.

Custom Design Matters

Do you want your online store to stand out from the pack? The way you do that is through a custom design that shows
off your product and really accentuates your brand.

Images of picnic tables as productsProduct Images Are What Make or Break Your Site

A picture does tell a thousand words. If you use manufacturer photos or just hastily snap some quick shots of your products with your iPhone, the quality will be sacrificed! You don’t have to take a hundred images of every product like Amazon does (though the more the merrier), but you do need a couple high quality images to really sell your customers. They will spend a few seconds on the description, but it’s the image that will get them hooked and buying.

Abandoned cart emails

What’s an easy way to get more customers? Drive potential customers back to your site by creating abandoned
cart emails. Many people get started with checkout and then get distracted, automate this process by sending
reminder emails and you’ll see more sales as a direct result.

Wholesale checkout

We can help you setup a separate area of your site where your wholesale customers can check out and avoid paying sales tax. If you sell directly to your customers this isn’t an issue, but these days most eCommerce companies sell through multiple channels: direct, retail and wholesale – we can help you configure this in your store.

Discount Codes & Coupons

Offer your customer a discount code to inspire additional sales. Want to give 10% off for Mother’s Day? Create a special discount code and then email that out to all your customers. Track the sales that came though that channel and offer the same deal for Father’s Day!

Why We Like Shopify

Shopify is an extremely easy to use eCommerce platform that our clients just love. If you are getting your new store up and running and want to sell products online, Shopify is a great place to start. If you are a brand doing more than $30,000/month in transaction volume, Shopify Plus could be a great upgrade for your store, read all about Shopify Plus here in our detailed review.

You can get custom sales reports and we will make sure to integrate Google Analytics so you get a holistic view of your visitor data (along with creating goals so you can see exactly where that last customer purchase came from).

Need something custom with Shopify? We have created and installed Shopify Apps to give additional functionality to client sites.

Why We Like WooCommerce

WooCommerce is a plugin designed specifically for WordPress. Because we are working with WordPress you can enjoy all the benefits of WordPress and their wonderful features plus their standard plugins. It’s a snap working with the WordPress dashboard and WooCommerce reports integrate seamlessly with the overall WordPress framework. If you have a lot of wholesale customers and unique pricing arrangements, we recommend building your store in WooCommerce as there is a lot of flexibility in making extensive customizations.

We have developed an extensive guide to getting the most out of WooCommerce, take a look at this WooCommerce best practices guide and let us know if you want to learn more!