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Improve Your Cart and Checkout Experience

Your cart and the checkout page are the proverbial last mile in your sales funnel. Cleaning up the design and functionality of this last mile can provide a significant lift to your sales. Shopping Cart We see many retailers bring in sites and ask us why conversions are so low. There are many answers to […]


Create a Loyalty Program For Your eCommerce Store

A loyalty program is a way for your eCommerce store to reward your most dedicated customers. You can reward your most fervent customers by giving them points for performing activities on behalf of your store. Some example activities that could earn points are: Repeat purchases Sharing links of your products on social media Referring a […]


Enable Product Reviews For Your eCommerce Store

If you want to achieve growth in your store it’s imperative that you allow your customers to leave reviews of your products. Here are some key stats to consider if you need a nudge to allow your customers to review your products: More than 90% of customers read product reviews before making a purchase Star […]


Expand Your eCommerce Sales Channels

You know it is exhausting keeping up with your store, your customers and keeping one eye open for new platforms where you can sell your products. Let’s explore the locations where you need to be selling. Your Own Store Let’s get the obvious one out of the way first. If you don’t already have an […]


Shopify and Amazon Partnership

Shopify announced early in 2017 a number of great Amazon integrations that will make it easier for Amazon customers to make purchases on Amazon. In addition Shopify store owners will soon be able to syndicate their products on to the Amazon marketplace. Checkout and Pay with Amazon When Amazon customers are on Shopify stores, they […]


Wall Street Journal Article about Online Reviews

When you prepare to purchase something online what’s the first thing you do? If you are like me you head right over to Amazon, search for a product and dive into the customer reviews. The Wall Street Journal today had a great article on customer reviews, some of the highlights: Amazon is tightening up who […]


How to Improve Product Search on Shopify with Variants and Meta Fields

One of our clients,, has dozens of variants of products which differ mainly in color only. They wanted to improve the search ability on their site so that when a visitor searches for a particular color, all relevant results are returned. Also, the client wanted the search results to display individual variants, not simply their parent product, which is the typical Shopify search result.


Urban Smart Bellevue

We recently undertook and completed a large project for the City of Bellevue and Puget Sound Energy called Urban Smart Bellevue. The Urban Smart campaign was created to raise awareness about energy conservation for businesses in metropolitan areas. Our ultimate goal for the project was simple: take a design and turn it into a functioning website. […]


Starting Your Online Business With Shopify

When starting your online business, there are many things to consider. One of the most important decisions you will make is which platform to use to create your online store. Shopify is one of the most widely used eCommerce platforms for many reasons, but one of the main reasons is how easy it is to […]


Becoming a Shopify Expert

As the online retailing market continues to grow, so too does the demand from our clients to create an online store for their businesses. While we are very confident in our ability to create an e-commerce store that not only looks amazing, but is equally as functional, we wanted to take our e-commerce skills to the […]


Customer References

We pride ourselves on excellent customer service, but then again every company says that right?

Talk to our clients to get a 3rd party perspective on how we serve our customers.

Request References

We worked with BTownWeb on a multi-month project to migrate complex custom e-commerce flows from Solidus to Shopify. They were outstanding in all phases of the project. The lead engineer that worked with us was utterly professional, wrote great, maintainable code, and was tremendously helpful when the inevitable surprises came up. He had a comprehensive knowledge of the Shopify API and was aware not just of the possible solutions to our problems, but of the hidden pitfalls that could easily have derailed us. BTownWeb delivered on-time, on-budget, and on-quality, and they would be my first call if we need additional help with Shopify.

~ Michael Natkin, Glowforge

The Btown team has been everything I hoped they would be: experts at Shopify, competent in web development overall, easy to work with, responsive, and just all around pros. I’d hire them again in a minute. In fact, I already have. I now work with them on an on-going basic.

Hire them.

~ Alex Berg, Rep The Squad

Working with Matt and BTown Web was a truly amazing experience. We were doing a complete redesign of our Shopify Plus store ( and BTown Web helped us from start to finish.
We have more work to be done since we’ve been growing (in large part from BTown’s help) and we’re going to have help us with future custom features for our site. We highly recommend them.

~ Li Zou, Easy@Home

There are not enough characters in this space to express the gratitude we have for Larry at Btownweb. He has become like a friend… In fact, just got off the phone and my husband said, “what a great help he has been to us [in such a short amount of time and at the spur of the moment]!” He has gone above and beyond and did everything we asked for and even noticed little details we hadn’t thought about for what our site could use. Thank you so much for your service and support…. We will DEFINITELY be back!

~ April Henry, The Singer Featherweight Shop

For more than half a year, I’ve worked directly with Andrew at Btown. Hands-down, Andrew has been an invaluable asset for our company. He’s extremely knowledgeable, work is top grade, and the turn-around is amazing. I would highly recommend Btown for UX and back-end work in Shopify.

~ Deep Sentinel

BTownWeb’s strongest suit is that they are small, nimble, and agile. They are willing to work with you to develop the right solution for your business. They were very responsive from start to finish, even when a lot of hand-holding was necessary. They took responsibility for their work all the way through the end and was always available to solve issues.
I would definitely work with them again.

~ Skinsei

From the initial conversations to the final decision BTown Web was a cut above. They were low pressure, flexible and capable – a combination we find rare and enjoyable in a business relationship. They were also completely transparent both in their capabilities and in their input on our requests which always let us know exactly where things stood. It was just as you want a consultant experience to be, consistent, confident, capable and flexible.

In the end, they helped us get the site we wanted, and helped our team without reservation which is refreshing in an age where some want to keep the “magic” of web design to themselves.

~ Skinsei

The more I use SS the happier I am. Love the ease of sales reports info at my fingertips. I’ve never had that before. Plus today I had a order from Europe and the customs form was complete populated with the order content. Yay! I’ve been needing this in my life so very much but didn’t know it.
I also had some time to brows your articles on FB. Your passion for what you do is contagious and that’s such a compelling quality in a business owner. I feel really lucky that I opened your email that got me on board. I look forward to exploring my little micro businesses potential over time. I had no idea so much great stuff was out there in a non threatening accessible format, i.e. Shipstation and Mailchimp.

~ Roma Buchanon, Romazone

Domain Holdings Group has been working with Chad and his team (mainly Larry and Matt) for at least 3 years. It’s been a great pleasure working with them on several projects such as online marketing, web design, and database development. From helping us with our digital marketing strategy, building a website or a database, or to troubleshooting, BTownWeb has always provided us with great knowledge, professional manners, and quick turnaround time.

~ Domain Holdings Group

BTown Web is a lean, mean web developing machine. They’ve successfully completed several digital projects for us on-time, on-budget and have become a go-to web and SEO resource for us and our clients.

~ Anna Petrocco, C+C Social Marketing & PR

I called Chad with when my other website designer skipped town and left me in a lurch. He and his staff were able to attend to the damages after hours and I was up and running that night.

~ Vicki Rinehart, Rinehart Inspection Services LLC