Trayvax | BTown Web
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Trayvax produces slim, durable utility wallets that are made in the USA.


Trayvax already had an existing website using Shopify Plus, but needed our help to redesign their theme and implement it product-by-product, rather than site-wide all at once. The redesign they wanted was to make their theme cleaner and more customized, creating special functionality on the product pages.
The main focus of this project was to implement the client’s desired functionality on the product pages. The client had two sets of color swatches for each product (metal colors and leather colors) and wanted customers to be able to mix and match the colors. The customer needed to be able to choose colors and see the product images also change in real time
This project was a different experience from many, as we were essentially running two themes at once on the site, transitioning specific products over to the new theme while maintaining the old theme on other areas of the site. In addition, we helped Trayvax evaluate many different public apps that would work with their new theme. For all of our clients we are constantly evaluating public apps to see if they fit their needs or in some cases (like with Trayvax) it’s better to write our own code to achieve the desired result.
This project was a great experience, it allowed us to stretch our skills and provided some great learning experiences. We were pleased with the results, and the client was very happy with their new site! In the end, they decided to implement our theme across the entire website. We continue to work with Trayvax to maintain and update their site regularly.


  • Ecommerce (Shopify Plus)
  • Mix-and-match product swatches
  • Custom Theme

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The team at BTown Web has been a tremendous help in growing our company in the online space. From new sites to troubleshooting integrations with other third-party apps, they have proven themselves to be consistently responsive, committed to finding the best solution, and creative in both problem solving and in looking for ways to enhance the look and effectiveness of our brand online. It’s great to have a web partner that is great at both the long-term strategy and the short-term fixes… and BTown has offered us both.

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Domain Holdings Group has been working with Chad and his team (mainly Larry and Matt) for at least 3 years. It’s been a great pleasure working with them on several projects such as online marketing, web design, and database development. From helping us with our digital marketing strategy, building a website or a database, or to troubleshooting, BTownWeb has always provided us with great knowledge, professional manners, and quick turnaround time.

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I called Chad with when my other website designer skipped town and left me in a lurch. He and his staff were able to attend to the damages after hours and I was up and running that night.

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