Trayvax | BTown Web
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Trayvax produces slim, durable utility wallets that are made in the USA.


Trayvax already had an existing website using Shopify Plus, but needed our help to redesign their theme and implement it product-by-product, rather than site-wide all at once. The redesign they wanted was to make their theme cleaner and more customized, creating special functionality on the product pages.
The main focus of this project was to implement the client’s desired functionality on the product pages. The client had two sets of color swatches for each product (metal colors and leather colors) and wanted customers to be able to mix and match the colors. The customer needed to be able to choose colors and see the product images also change in real time
This project was a different experience from many, as we were essentially running two themes at once on the site, transitioning specific products over to the new theme while maintaining the old theme on other areas of the site. In addition, we helped Trayvax evaluate many different public apps that would work with their new theme. For all of our clients we are constantly evaluating public apps to see if they fit their needs or in some cases (like with Trayvax) it’s better to write our own code to achieve the desired result.
This project was a great experience, it allowed us to stretch our skills and provided some great learning experiences. We were pleased with the results, and the client was very happy with their new site! In the end, they decided to implement our theme across the entire website. We continue to work with Trayvax to maintain and update their site regularly.


  • Ecommerce (Shopify Plus)
  • Mix-and-match product swatches
  • Custom Theme

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For more than half a year, I’ve worked directly with Andrew at Btown. Hands-down, Andrew has been an invaluable asset for our company. He’s extremely knowledgeable, work is top grade, and the turn-around is amazing. I would highly recommend Btown for UX and back-end work in Shopify.

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From the initial conversations to the final decision BTown Web was a cut above. They were low pressure, flexible and capable – a combination we find rare and enjoyable in a business relationship. They were also completely transparent both in their capabilities and in their input on our requests which always let us know exactly where things stood. It was just as you want a consultant experience to be, consistent, confident, capable and flexible.

In the end, they helped us get the site we wanted, and helped our team without reservation which is refreshing in an age where some want to keep the “magic” of web design to themselves.

~ Skinsei

The more I use SS the happier I am. Love the ease of sales reports info at my fingertips. I’ve never had that before. Plus today I had a order from Europe and the customs form was complete populated with the order content. Yay! I’ve been needing this in my life so very much but didn’t know it.
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Domain Holdings Group has been working with Chad and his team (mainly Larry and Matt) for at least 3 years. It’s been a great pleasure working with them on several projects such as online marketing, web design, and database development. From helping us with our digital marketing strategy, building a website or a database, or to troubleshooting, BTownWeb has always provided us with great knowledge, professional manners, and quick turnaround time.

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BTown Web is a lean, mean web developing machine. They’ve successfully completed several digital projects for us on-time, on-budget and have become a go-to web and SEO resource for us and our clients.

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I called Chad with when my other website designer skipped town and left me in a lurch. He and his staff were able to attend to the damages after hours and I was up and running that night.

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