Recycle Often Recyle Right | BTown Web
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Recycle Often. Recycle Right.℠ is a recycling campaign put together by Waste Management. By creating a microsite with downloadable content and a social media presence, they are able to spread recycling awareness.


Creating the Recycle Often Recycle Right website was a huge project, but we were ready and willing to take on the challenge. Our main objectives were to:
  • Take the design from the client and turn it into a Wordpress site
  • Create a simple interface in the Wordpress dashboard for the client to add downloadable content
  • Integrate third-party tools for social media and newsletter services
  • Create several customizations to the Wordpress dashboard to simplify the content management
Completing this project gave us a huge sense of accomplishment. We knew when we launched the site that it would be a success when we saw all the people taking the recycling pledge (over 8,000 people have so far). The site has seen a tremendous growth in traffic since the launch. Their sign-up form has seen a conversion rate of nearly 12% and we are starting to create new pledge forms for different communities. We are proud to be have constructed a site that is seen by thousands of people every day. The site can be seen at


  • Custom social media integration
  • CMS (WordPress)
  • Counter for tracking pledges

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The more I use SS the happier I am. Love the ease of sales reports info at my fingertips. I’ve never had that before. Plus today I had a order from Europe and the customs form was complete populated with the order content. Yay! I’ve been needing this in my life so very much but didn’t know it.
I also had some time to brows your articles on FB. Your passion for what you do is contagious and that’s such a compelling quality in a business owner. I feel really lucky that I opened your email that got me on board. I look forward to exploring my little micro businesses potential over time. I had no idea so much great stuff was out there in a non threatening accessible format, i.e. Shipstation and Mailchimp.

~ Roma Buchanon, Romazone

The team at BTown Web has been a tremendous help in growing our company in the online space. From new sites to troubleshooting integrations with other third-party apps, they have proven themselves to be consistently responsive, committed to finding the best solution, and creative in both problem solving and in looking for ways to enhance the look and effectiveness of our brand online. It’s great to have a web partner that is great at both the long-term strategy and the short-term fixes… and BTown has offered us both.

~ Lauren Carlstrom, OxygenPlus

Domain Holdings Group has been working with Chad and his team (mainly Larry and Matt) for at least 3 years. It’s been a great pleasure working with them on several projects such as online marketing, web design, and database development. From helping us with our digital marketing strategy, building a website or a database, or to troubleshooting, BTownWeb has always provided us with great knowledge, professional manners, and quick turnaround time.

~ Domain Holdings Group

BTown Web is a lean, mean web developing machine. They’ve successfully completed several digital projects for us on-time, on-budget and have become a go-to web and SEO resource for us and our clients.

~ Anna Petrocco, C+C Social Marketing & PR

I called Chad with when my other website designer skipped town and left me in a lurch. He and his staff were able to attend to the damages after hours and I was up and running that night.

~ Vicki Rinehart, Rinehart Inspection Services LLC