Green Acres | BTown Web
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Green Acres

Green Acres Nursery & Supply is a Sacramento-local, family-owned business. They opened their first garden center in 2003. Each of their five garden centers has its own personality, offering many varieties of common plants as well as unique plants and products, sourcing from local vendors when possible. Green Acres has a committed staff of plant nerds who put priority of their customers. They even host several educational and family-fun events.


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Green Acres wanted a new collection page and popup order form for their new line of sod products. The order form presented some difficulties and in the end we had to go beyond the initial scope to work on the cart and checkout pages as well in order for everything to work cohesively.

The Challenge

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Green Acres wanted to start reselling a new line of sod products sourced from another company and two things were requested:

  • A collection page for their new sod product line, designed to be closely in-line with the company from which they were sourcing the sod products.
  • A popup order form only visible for sod products. Green Acres had a basic wire frame for the form and were clear about things that the order form need to be able to do:
    • Let customers select the quantity of the product
    • Choose whether they want to add upsell products (max of 2 with their own quantity selector for each)
    • Choose whether they want installation for the sod product
    • Choose shipping information
    • Calculate the current sod order based on what user selected 

The Process

First, we had to design the popup order form to be user friendly and match the Green Acres theme. Then we developed both the template pages and order form side-by-side. The template pages were completed first without much issue. The order form, however, had some complications due to the complexities of its nature and the various features expected from it. 

Some of the originally scoped features of the order form were changed or removed, others were created and then scraped. It was a balancing act between the complexity of features and intuitive user experience. For instance, the shipping calculation actually had to be removed from the form to avoid confusion for customers. Certain contents on the order form had to be made customizable. For sod installation, there were two types of installations, each with two sub-options that calculate and apply differently based on the product and quantity customer selected.

During the development process it became clear that we needed to also work on the cart and checkout pages. This was outside of the original scope of the project, so we worked with the client to adjust the project estimates and expectations.

The Solution

After a couple rounds of revision and testing, we were able to verify that the customer experience process from collection page, product page, cart, and checkout all worked smoothly. Despite the challenges of the order form, keeping track of the various inputs and features, we managed to successfully develop a pop up order form for the sod products that fulfilled the client’s needs while remaining user friendly.

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Working with Matt and BTown Web was a truly amazing experience. We were doing a complete redesign of our Shopify Plus store ( and BTown Web helped us from start to finish.
We have more work to be done since we’ve been growing (in large part from BTown’s help) and we’re going to have help us with future custom features for our site. We highly recommend them.

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For more than half a year, I’ve worked directly with Andrew at Btown. Hands-down, Andrew has been an invaluable asset for our company. He’s extremely knowledgeable, work is top grade, and the turn-around is amazing. I would highly recommend Btown for UX and back-end work in Shopify.

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BTownWeb’s strongest suit is that they are small, nimble, and agile. They are willing to work with you to develop the right solution for your business. They were very responsive from start to finish, even when a lot of hand-holding was necessary. They took responsibility for their work all the way through the end and was always available to solve issues.
I would definitely work with them again.

~ Skinsei

From the initial conversations to the final decision BTown Web was a cut above. They were low pressure, flexible and capable – a combination we find rare and enjoyable in a business relationship. They were also completely transparent both in their capabilities and in their input on our requests which always let us know exactly where things stood. It was just as you want a consultant experience to be, consistent, confident, capable and flexible.

In the end, they helped us get the site we wanted, and helped our team without reservation which is refreshing in an age where some want to keep the “magic” of web design to themselves.

~ Skinsei

The more I use SS the happier I am. Love the ease of sales reports info at my fingertips. I’ve never had that before. Plus today I had a order from Europe and the customs form was complete populated with the order content. Yay! I’ve been needing this in my life so very much but didn’t know it.
I also had some time to brows your articles on FB. Your passion for what you do is contagious and that’s such a compelling quality in a business owner. I feel really lucky that I opened your email that got me on board. I look forward to exploring my little micro businesses potential over time. I had no idea so much great stuff was out there in a non threatening accessible format, i.e. Shipstation and Mailchimp.

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BTown Web is a lean, mean web developing machine. They’ve successfully completed several digital projects for us on-time, on-budget and have become a go-to web and SEO resource for us and our clients.

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I called Chad with when my other website designer skipped town and left me in a lurch. He and his staff were able to attend to the damages after hours and I was up and running that night.

~ Vicki Rinehart, Rinehart Inspection Services LLC