Girlfriend Collective | BTown Web
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Girlfriend Collective

Girlfriend Collective is a women’s athletic wear brand specialising in leggings, sports bras, and tops made from recycled materials, and using humane manufacturing practices.

Planning

Girlfriend Collective had an existing website using Spree, but wanted to switch over to Shopify Plus, and in the process redesign their website. They are in the process of launching several new products and we taught Girlfriend.com how to update and manage inventory. Our main objectives were to:
  • Accurately transfer Girlfriend Collective data (orders, products and customer records) from Spree over to Shopify Plus
  • Work closely with the client’s designs to ensure the site’s appearance matched the client’s vision
  • Work with the client to customize Shopify Plus functionality to fit the client’s vision
  • Develop the site so that it is as easy as possible for the client to update and manage it
 
The site is now live and can be viewed at Girlfriend.com. A lot of work went into building this site, which has very customized functionality.  We created a complex product page template designed to seamlessly merge multiple products into one page, as well as a highly customizable homepage with several dynamic sections. We built a custom theme layout to match the client’s design specifications, including a responsive design for mobile browsers.   We felt a great sense of accomplishment in getting the site launched, it was great to see something we put so much time and effort into go live. We are continuing to work closely with the client to refine the site and look forward to maintaining our partnership with Girlfriend Collective.

Features:

  • Ecommerce (Shopify Plus)
  • Custom Theme
  • Responsive Design
  • Customizable Homepage Sections

Customer References

We pride ourselves on excellent customer service, but then again every company says that right?

Talk to our clients to get a 3rd party perspective on how we serve our customers.

Request References

We worked with BTownWeb on a multi-month project to migrate complex custom e-commerce flows from Solidus to Shopify. They were outstanding in all phases of the project. The lead engineer that worked with us was utterly professional, wrote great, maintainable code, and was tremendously helpful when the inevitable surprises came up. He had a comprehensive knowledge of the Shopify API and was aware not just of the possible solutions to our problems, but of the hidden pitfalls that could easily have derailed us. BTownWeb delivered on-time, on-budget, and on-quality, and they would be my first call if we need additional help with Shopify.


~ Michael Natkin, Glowforge

The Btown team has been everything I hoped they would be: experts at Shopify, competent in web development overall, easy to work with, responsive, and just all around pros. I’d hire them again in a minute. In fact, I already have. I now work with them on an on-going basic.

Hire them.


~ Alex Berg, Rep The Squad

Working with Matt and BTown Web was a truly amazing experience. We were doing a complete redesign of our Shopify Plus store (healthcare-manager.com) and BTown Web helped us from start to finish.
[…]
We have more work to be done since we’ve been growing (in large part from BTown’s help) and we’re going to have help us with future custom features for our site. We highly recommend them.


~ Li Zou, Easy@Home

There are not enough characters in this space to express the gratitude we have for Larry at Btownweb. He has become like a friend… In fact, just got off the phone and my husband said, “what a great help he has been to us [in such a short amount of time and at the spur of the moment]!” He has gone above and beyond and did everything we asked for and even noticed little details we hadn’t thought about for what our site could use. Thank you so much for your service and support…. We will DEFINITELY be back!


~ April Henry, The Singer Featherweight Shop

For more than half a year, I’ve worked directly with Andrew at Btown. Hands-down, Andrew has been an invaluable asset for our company. He’s extremely knowledgeable, work is top grade, and the turn-around is amazing. I would highly recommend Btown for UX and back-end work in Shopify.


~ Deep Sentinel

BTownWeb’s strongest suit is that they are small, nimble, and agile. They are willing to work with you to develop the right solution for your business. They were very responsive from start to finish, even when a lot of hand-holding was necessary. They took responsibility for their work all the way through the end and was always available to solve issues.
I would definitely work with them again.


~ Skinsei

From the initial conversations to the final decision BTown Web was a cut above. They were low pressure, flexible and capable – a combination we find rare and enjoyable in a business relationship. They were also completely transparent both in their capabilities and in their input on our requests which always let us know exactly where things stood. It was just as you want a consultant experience to be, consistent, confident, capable and flexible.

In the end, they helped us get the site we wanted, and helped our team without reservation which is refreshing in an age where some want to keep the “magic” of web design to themselves.


~ Skinsei

The more I use SS the happier I am. Love the ease of sales reports info at my fingertips. I’ve never had that before. Plus today I had a order from Europe and the customs form was complete populated with the order content. Yay! I’ve been needing this in my life so very much but didn’t know it.
I also had some time to brows your articles on FB. Your passion for what you do is contagious and that’s such a compelling quality in a business owner. I feel really lucky that I opened your email that got me on board. I look forward to exploring my little micro businesses potential over time. I had no idea so much great stuff was out there in a non threatening accessible format, i.e. Shipstation and Mailchimp.


~ Roma Buchanon, Romazone

Domain Holdings Group has been working with Chad and his team (mainly Larry and Matt) for at least 3 years. It’s been a great pleasure working with them on several projects such as online marketing, web design, and database development. From helping us with our digital marketing strategy, building a website or a database, or to troubleshooting, BTownWeb has always provided us with great knowledge, professional manners, and quick turnaround time.


~ Domain Holdings Group

BTown Web is a lean, mean web developing machine. They’ve successfully completed several digital projects for us on-time, on-budget and have become a go-to web and SEO resource for us and our clients.


~ Anna Petrocco, C+C Social Marketing & PR

I called Chad with Btownweb.com when my other website designer skipped town and left me in a lurch. He and his staff were able to attend to the damages after hours and I was up and running that night.


~ Vicki Rinehart, Rinehart Inspection Services LLC