Girlfriend Collective | BTown Web
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Girlfriend Collective

Girlfriend Collective is a women’s athletic wear brand specialising in leggings, sports bras, and tops made from recycled materials, and using humane manufacturing practices.


Girlfriend Collective had an existing website using Spree, but wanted to switch over to Shopify Plus, and in the process redesign their website. They are in the process of launching several new products and we taught how to update and manage inventory. Our main objectives were to:
  • Accurately transfer Girlfriend Collective data (orders, products and customer records) from Spree over to Shopify Plus
  • Work closely with the client’s designs to ensure the site’s appearance matched the client’s vision
  • Work with the client to customize Shopify Plus functionality to fit the client’s vision
  • Develop the site so that it is as easy as possible for the client to update and manage it
The site is now live and can be viewed at A lot of work went into building this site, which has very customized functionality.  We created a complex product page template designed to seamlessly merge multiple products into one page, as well as a highly customizable homepage with several dynamic sections. We built a custom theme layout to match the client’s design specifications, including a responsive design for mobile browsers.   We felt a great sense of accomplishment in getting the site launched, it was great to see something we put so much time and effort into go live. We are continuing to work closely with the client to refine the site and look forward to maintaining our partnership with Girlfriend Collective.


  • Ecommerce (Shopify Plus)
  • Custom Theme
  • Responsive Design
  • Customizable Homepage Sections

Customer References

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The more I use SS the happier I am. Love the ease of sales reports info at my fingertips. I’ve never had that before. Plus today I had a order from Europe and the customs form was complete populated with the order content. Yay! I’ve been needing this in my life so very much but didn’t know it.
I also had some time to brows your articles on FB. Your passion for what you do is contagious and that’s such a compelling quality in a business owner. I feel really lucky that I opened your email that got me on board. I look forward to exploring my little micro businesses potential over time. I had no idea so much great stuff was out there in a non threatening accessible format, i.e. Shipstation and Mailchimp.

~ Roma Buchanon, Romazone

The team at BTown Web has been a tremendous help in growing our company in the online space. From new sites to troubleshooting integrations with other third-party apps, they have proven themselves to be consistently responsive, committed to finding the best solution, and creative in both problem solving and in looking for ways to enhance the look and effectiveness of our brand online. It’s great to have a web partner that is great at both the long-term strategy and the short-term fixes… and BTown has offered us both.

~ Lauren Carlstrom, OxygenPlus

Domain Holdings Group has been working with Chad and his team (mainly Larry and Matt) for at least 3 years. It’s been a great pleasure working with them on several projects such as online marketing, web design, and database development. From helping us with our digital marketing strategy, building a website or a database, or to troubleshooting, BTownWeb has always provided us with great knowledge, professional manners, and quick turnaround time.

~ Domain Holdings Group

BTown Web is a lean, mean web developing machine. They’ve successfully completed several digital projects for us on-time, on-budget and have become a go-to web and SEO resource for us and our clients.

~ Anna Petrocco, C+C Social Marketing & PR

I called Chad with when my other website designer skipped town and left me in a lurch. He and his staff were able to attend to the damages after hours and I was up and running that night.

~ Vicki Rinehart, Rinehart Inspection Services LLC