When we received the call from a local bakery that they were interested in revamping their site, we were excited to discuss their project and find out if BTown Web could help. I set up a call with Kim, the main website contact at Seattle’s Favorite and we discussed a plan to design an eCommerce site so they could sell to both retail and bakery wholesale customers at the same time.
During the initial planning and scoping meetings, Kim and I determined that before we could get started on the new design, we needed awesome product pictures. Kim volunteered to take those pictures and they turned out great!
Once we had the pictures we set out to create a very simple design that uses a lot of white space to really show off the great product images. You can see the bagel product images, gourmet cookies and muffin top pictures (see image below) all turned out great and fit in nicely with the new design.
WordPress for Bakeries
Now that the design was nailed, it was time to turn our attention to the platform we were going to use for the site. We love WordPress as it allows our customers to update bakery items and product descriptions within the text editor, rather than having to get in there update html, css, php and all of the programming languages we use to create sites. WordPress was very easy for us to apply a custom design and it was the logical choice for us to build this new bakery website.
WooCommerce for Bakeries
WordPress was our answer for the core platform, now we needed an eCommerce platform! The obvious choice was to use WooCommerce as it integrates nicely into WordPress and allows us to do a number of customizations to the site. The plan was always to allow wholesale bakery customers to log in to the site, review products and purchase orders. There was also the need to have potential wholesale customers apply to become a wholesaler and then we needed a form (we use gravity forms for all our forms, and we love it) called the wholesale application form for their final approval. There was going to be a lot of customization and the way to do that was with WooCommerce Plugins.
Bakery eCommerce for Retail Customers
For retail customers, the goal was to show them an overview of all the different baked good categories when a user first entered the store. At the highest level these category pages need to show customers a large beautiful image of the product and also show the customer how many individual products were located in each cookie category (for example).
Once the customer clicks on a category they can see all the products listed (an example image is the first one used in this post). After you click on a product, you land on the product detail page, in the example below this is the product listing page for 10 grain honey bagels:
Wholesale Experience for Bakery Customers
Retail customers get to see the full price of each item, but when a wholesale customer logs in they needed to see a $0 price for all items. Seattle’s Favorite wanted to keep their billing process intact and apply the wholesale customer’s unique pricing when they sent the invoice via Quickbooks. In addition, wholesale customers have multiple locations so we created a location field to go along with each order. When Seattle’s Favorite receives the order they can now see the physical location of the wholesale customers, this was very valuable especially for customers that had 10+ stores.
Custom Web Design for Cupcake and Bakery Websites
Are you looking to take your cupcake business online and create an eCommerce store? How about your bakery, is it time you started shipping your cakes throughout the country? If you want to learn more, send us an email or give us a call, BTown Web would love to help!